From conception
to creation —
visual narratives that
Branding
I have a background subcontracting with national agencies providing logo, branding, and visual language services. For my own clients, I provide a collaborative experience that involves research and stakeholder participation, fostering ownership and pride, and ensuring results.
Digital
I'm unafraid of exploring new technology and I thrive on pushing boundaries in the digital landscape. My approach to solving digital challenges focuses on driving measurable results, whether it’s developing a website optimized for sales or generating leads. I have a background in creating award-winning in-store digital retail and e-commerce experiences.
Communications
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Apparel
My mother’s passion for fashion ignited my creativity as she sewed my clothes instead of buying them. This inspired my first business selling snowboard apparel! I love every part of apparel design—from graphics and patterns to tech packs for manufacturing.
Art Direction
While I enjoy diving into the creative details, I understand the importance of grasping and working towards the final creative vision, even during production. I have a background in providing art direction to ensure that the video, photoshoot, or game UI/UX aligns with the brand and narrative.
Profile
A conceptual creative strategist with a strong background in developing innovative, award-winning brand experiences. Skilled in digital environments, leading teams, managing complex projects, and collaborating effectively with clients and industry partners.
Experience
Woodtigerfish
I often subcontract with agencies to deliver logo, branding, and visual language services. For my direct clients, I provide a curated experience that involves research and stakeholder participation, fostering ownership and pride. I have received multiple awards for branding, including "Best Cannabis Branding" by Leafy & Co.
The REX Agency
Lead creative initiatives for branding and digital projects, present and sell agency creative, and provide client feedback to stakeholders and the creative team.
One Net Agency
Lead branding projects, including name generation, logo design, mood boards, stylescapes, and brand guides. Plus, mentor junior and intermediate designers, helping them feel ownership in the creative.
The Original FARM
Collaborating with the founder and CEO, I helped shape the company’s strategic direction, establishing The Original FARM as the top cannabis retailer in BC for both sales volume and professionalism.
Echosec
Working closely with the founder to grow a SaaS tech startup from concept to successful sale. My contributions included brand design, sales and investor presentations, tradeshow design, and UI/UX design for the Enterprise app and it's onboarding experience.
CloverPoint
Rebranded the company, including its enterprise and mobile applications. Collaborated with the CTO and developers to wireframe and design the enterprise UI/UX and mobile app interface built in Unity.
Trapeze Communications
I participated in project discovery and collaborated on briefs, guiding work from concept to final deliverable. I art directed and designed campaigns and marketing collateral for clients, including the Art Gallery of Greater Victoria.
Cavana
I collaborated with the City of Victoria on seasonal campaigns and public art. Provided in-house creative services for Ecologyst (formerly Sitka). Created, and sold licensed artwork, patterns, and prints. Twice selected as a participant in the Greater Victoria Art Gallery Paint-In event.
Personal
When I’m not working, I spend time with my family. I am passionate about photography, mountain biking, gardening, and caring for my chickens. I enjoy learning new things, whether a new sport or a skill set. Recently, I obtained Transport Canada’s Cruising Standard certification to captain and charter sailing vessels up to 32 ft.